Introduction to radio

Radio broadcasting is an audio broadcasting service, broadcast through the air as radio waves from a transmitter to an antenna and to a receiving device. Stations can be linked in radio networks to broadcast common programming, either in syndication, simulcast or both. Audio broadcasting also can be done via cable FM, local wire networks, satellite and the Internet.

The best known type of radiostation are the ones that broadcast via radiowaves. These include foremost AM and FM stations. There are several subtypes, namely commercial, public and nonprofit varieties as well as student-run campus radio stations and hospital radio stations.

Radio Jingles
A radio jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio to advertise the station, newsfeeds or for promotional purposes. Radio stations use jingles to introduce products within the show, and use them as a uniform thats is recognisable the the listener.

Types of Radio Jingle
the 3 main types of radio jingle that i have been studying and creating are, a news jingle, a station identity jingle and a station promotional jingle. when i was creating my jingles i had to research and concentrate on my target audience.

Radio jingle evaluations

The first thing that I had to think about when I was producing my radio jingles was my target audiences, and so I made sure that when I made my final product, I had a good idea of what music and sound effects to include to make them attractive.
Firstly, with my Station Identity jingle, I used an electronic modern style of music that my student listeners would find appealing, and when I received feedback from the group this proved successful. I used explosions in the introduction of my Station Identity in order to straight away grab the listeners attention. I followed this with exciting modern electronic music and voiceovers to keep the student listeners interest.
I think that I used the software confidently and that this shows in my final product. I found the station identity jingle the easiest to produce because I easily found a good backing track to grab the listeners attention, and i used interesting sound effects appropriately to keep my target audience interested.
I made sure that all of my radio jingles were the correct duration to deliver their messages whilst holding on to the listeners interest.
I think that I used the equipment and software correctly and to its full potential, although the recording equipment we were given did not work, so we had to use the computer’s inbuilt microphones, which certainly effected the quality of the recordings we used in our jingles.
I found editing the music I sampled and the sound effects easy because I have used audio editing software before. Although the range of the sound effects software was limited, and that the computers would sometimes close down unexpectedly, I am satisfied with the jingles I produced.
When I came to produce my News Jingle I made sure that I reached my target audience by using a simple backing track and my recorded voice, to make my jingle informative and interesting. The software helped me in doing this. I think that this proved successful in my final piece because I received positive feedback from the group.
Finally, when I came to producing my Station Promotional Jingle, I used an example of the genre of music that I would play in the show as a backing track, to let my audience know what to expect from the show. Again I used interesting sound effects, editing and recording techniques to appeal to my target audience and keep the student listener interested.
For and over all summary of my three radio jingles, I think I am happy with the way they turned out. If I was to do my jingles again, I would bring a wider range of music from home and take more time when recording voice. I think I could improve on the quality of the voice recordings I used by scripting what I was going to say before recording and finding somewhere quite to record. When I received feedback on my jingles, everyone agreed that they were up to the correct standard to be played on an actual radio show.

these are the hyperlinks that will take you to my three radio jingles.

http://www.zshare.net/audio/6733122670e34528/ <--my station ident

http://www.zshare.net/audio/6733145477630fa6/ <-- my News jingle

http://www.zshare.net/download/6733158863943dad/ <-- my station promo

unfortunately the link to my station promitional jingle does not work, although i will get a working one on here as soon as i can.